There's a lot to think about when deciding which social media platform you really need for your business. Ideally, you'd have an account on as many platforms as possible in order to have the largest audience possible. This isn't easy however, and will take up a lot of time managing a wide array of networks.
We've curated a method to help you establish what networks will work best for you and your business. You should not make your decision based solely on the list below, it would be a great idea to do your own independent research, or schedule a free consultation with us. We'd be happy to help establish your company's social media needs.
Here is our list for the unique audience to each platform:
Facebook has 2.7 billion users, making it the largest platform amongst social media networks. It's best used to target adults and seniors, as most of them log onto the app every day. It's one of the most unlikely networks to fulfill transactions however, but bodes greately to creating an informational page to customers.
Instagram and TikTok is where you'll get the attention of millennial and Gen Z. You'll need more creativity on these apps compared to Facebook, a successful Instagram and/or TikTok page is full of unique, one of a kind content full of personality and life. These two networks yield the greatest result when used successfully, as it's no surprise when a new start-up makes a catchy video on the network, goes viral, and has thousands of new sales overnight. With smart algorithms on these platforms, a proper campaign can set your business soaring.
Pinterest and Etsy are the most commonly used by women. These platforms are excellent for showing off your DIY work that you won't find anywhere else. If you're in the business of creating personalized items and/or hand-crafted goods, you'll find the most success on these platforms.
Yelp is a fantastic, low maintenance way to stay connected with your clients, and show potential new clients that you're a great choice. Encouraging happy customers to leave a 5-star review will attract new foot steps to your door every day. Along with your business being on Google, having your business on Yelp will ensure your customers know exactly where you are, what time you're open, and what you offer. It's especially strong at curating your business to young adults and millennials that love to share and write about their experiences with businesses.
LinkedIn and YouTube tend to be a lot of work for, typically, the lowest amount of return. An easy way to think about it is this: If you already have a Facebook, copy whatever you post on Facebook onto LinkedIn as well. If you don't have a Facebook and feel like you don't need a Facebook, you might not need a LinkedIn as well. Youtube can be a money printing machine, but that's not likely to happen with most business pages. For example, if you own an auto body shop, it would be great to post some tutorials on your Youtube page. It is unlikely to promote further sales, but it can enhance business credibility.
Hopefully this guide has given you insight on which platforms fit best into your business. When it comes to social media platforms, the more the merrier, but don't sign up for more than you can handle! Get in touch today for a free consultation on setting up a digital presence for your business.
Best of luck in 2021.